American actress and model Chloë Grace Moretz has been named as the face of the new Coach fragrance, starring in a campaign shot by Steven Meisel.

Moretz, who has worked with the brand for the past two years, was cast by Coach's Executive Creative Director Stuart Vevers and commented 'It's an honour to be the face of this fragrance. To me, it's everything I love about Coach. It's modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach'.